LAST UPDATED: NOVEMBER 13, 2025

Privacy Policy

AltiSales LLC d/b/a Caddy (“Caddy”, “we”, “us”, or “our”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and protect personal information when you access our website or use our software-as-a-service platform (the “Services”).
By accessing or using the Services, you agree to the terms in this Privacy Policy.

1. Information We Collect
1.1 Personal Information You Provide

We may collect personal information you voluntarily provide, including:
- Name
- Email address
- Phone number
- Company name
- Billing details
- Login credentials
- Information submitted through forms, support requests, or service usage

1.2 Automatically Collected Information

When you use the Services, we automatically collect:
- IP address
- Browser and device information
- Pages viewed and usage activity
- Timestamps and log data
- Diagnostic and performance metrics
- 1.3 Cookies & Tracking Technologies
- We use cookies, pixels, tags, and similar technologies to:
- Operate and secure the Services
- Analyze usage
- Improve functionality
- Personalize your experience
You may disable cookies in your browser settings. Some features may not function without cookies.

2. How We Use Information

We use personal information to:
- Provide, operate, and improve the Services
- Create and manage accounts
- Process transactions and billing
- Communicate with you about updates or support
- Analyze how the Services are used
- Detect and prevent fraud, abuse, or security risks
- Comply with legal obligations
- Support internal operations and product development
We do not sell personal information.

3. How We Share Information
3.1 Service Providers

We may share information with trusted third-party vendors who perform services on our behalf, such as:
- Hosting and infrastructure
- Payment processing
- Analytics
- Customer support
- Email delivery
These providers are bound by confidentiality obligations.

3.2 Business Transfers

We may disclose or transfer information as part of:
A merger or acquisition
Financing
Sale of assets
Reorganization or bankruptcy

3.3 Legal Requirements

We may disclose information when required to:
- Comply with laws or regulations
- Respond to lawful requests
- Protect our rights, users, or the public
- Enforce our agreements

3.4 With Your Consent

We may share information with third parties when you explicitly authorize us.

4. Data Transfers & Storage

Your information may be stored or processed in the United States or other countries with different data protection laws.
By using the Services, you consent to these transfers.
We use commercially reasonable safeguards to protect stored information.

5. Data Retention

We retain personal information only as long as necessary to:
- Provide the Services
- Fulfill the purposes described in this Policy
- Comply with legal requirements
- Resolve disputes
- Enforce agreements
We periodically review retention periods to ensure compliance.

6. Your Rights

Depending on your location, you may have rights including:
- Access to your personal information
- Correction or update of inaccurate data
- Request for deletion
- Restriction of processing
- Withdrawal of consent
- Data portability (where applicable)
- Opt-out of marketing communications
To exercise any rights, contact: privacy@gtmcaddy.io.
Marketing emails include an unsubscribe link.

7. Children’s Privacy

The Services are not intended for children under 16.
We do not knowingly collect information from children.
If you believe a child has provided personal information, please contact us to request deletion.

8. Third-Party Links

The Services may contain links to external websites not operated by Caddy.
We are not responsible for their content or privacy practices.
We encourage you to review the privacy policies of any third-party sites you visit.

9. Security

We implement commercially reasonable technical, administrative, and physical measures to safeguard information.
However, no system is perfectly secure, and we cannot guarantee absolute protection.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
If we make material changes, we will:
- Update the “Effective Date”
- Post a notice on our website
- Notify you via email or through the Services when appropriate

Continued use of the Services after changes become effective constitutes acceptance of the updated Policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle personal information, please contact us:
AltiSales LLC d/b/a Caddy
Email: privacy@gtmcaddy.io

12. California Privacy Rights (CCPA/CPRA)

California residents may have rights to:
- Know what personal information is collected
- Access or delete personal information
- Correct inaccurate data
- Opt out of data “sharing” for advertising (Caddy does not engage in this)
- Not be discriminated against for exercising privacy rights


To exercise these rights: privacy@gtmcaddy.io